If you like, you can see them here. (http://www.adcouncil.org/campaigns/healthy_lifestyles/)...

Walking on the beach is a lovely thing. Taking the stairs instead of the elevator, eating more vegetables, walking more, swimming: good things. Selling little stories about the fat parts of human bodies as inamimate, disposable objects that can be lost like a bag of trashed tossed on a beach -- stupid and cruel. Really. And measuring the good effects of exercise by whether or not a person ends up with no belly is a pretty foolish way to discourage fat people from moving.